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From
£495 |
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| IGD's strategic overview of the opportunities and challenges of the global discount channel |
| Available May 2008 |
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Discounting is a hot topic for a growing number of suppliers and retailers. Crucially, discounters are changing. As discounters aim to attract new customers and sell more products to existing customers, a range of exciting developments are under way.
New ranges, a new positioning and a new approach to leading manufacturer brands lie at the heart of discount evolution across Europe. Sales go from strength to strength, even in more mature markets, presenting expanding opportunities for suppliers. And growing numbers of suppliers are viewing discounters as an integral part of their growth strategies over the coming years.
The Evolution of Global Discount Retailing covers how discounters are changing and the opportunities and challenges this brings for suppliers. Alongside providing a market assessment, this report will provide analysis of how the discount proposition is evolving in key markets as well as providing insight into how to trade effectively with the discounters, while also providing discussion of the key challenges and issues that trading with this channel brings for suppliers.
| Why do you need this report? |
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The Evolution of Global Discount Retailing will help you to discover:
| 1. |
Appreciate how the sector and key players in the sector are evolving. |
| 2. |
Understand how supplier attitudes to the sector have evolved through IGDs unique supplier survey. |
| 3. |
Identify the key advantages and disadvantages of trading with the discount channel. |
| 4. |
Gain insight into the growing role of branded products in the channel. |
| 5. |
Learn about the latest ranging initiatives and understand how discounters are stretching their appeal. |
Chapter 1: The Discount Channel Winning Retailers and Forecasts to 2012
This chapter will explore the current state of play in the discount channel, providing insight into who is winning in the sector and exploring how the channel has been performing in key European markets. It will also provide a forecast for market development over the next five years.
Key chapter themes
Leading Discount Players European and Global Rankings
Market Size and Assessment - The Growth of the Discount Channel in Europe
Market Size and Assessment Forecasts to 2012
Key Discount Retailers A Strategic Update |
Chapter 2: Understanding the Evolution of Discount Retailing
Discounters are changing, and on a number of fronts. The role of brands, range development strategies, the approach to marketing and moves into services are all areas of focus.
This chapter provides insight into the key changes under way at discounters across key markets, while also providing insight into future strategic development priorities. What is the scope for brands in discount retail? How are range priorities set to evolve? How is the approach of discounters changing as they target broader appeal? How are moves towards convenience impacting?
Key chapter themes
Understanding the changing role of brands
Stretching the model to respond to consumer trends
Stretching the model beyond the product offer
Evolving from a one size fits all approach to local tailoring
Responses of mainstream retailers in pricing, ranging, format development
and supply chain |
Chapter 3 Maximising the Discount Channel Opportunity
Trading with discounters requires a distinct approach compared with traditional retailer-supplier trading relationships. This chapter will help suppliers to understand how this approach differs and how they can take advantage, answering questions including:
What are the key areas of growth? How are trading relationships evolving and what do suppliers need to know? What are the key challenges that remain? What are the risks to brand equity? How do suppliers need to organise themselves in areas such as supply chain management to successfully engage with the discount channel?
Key chapter themes
Understanding the discount channel opportunity
Overcoming the challenges
Optimising the supply chain |
This report will be released in May 2008. Further information and a full contents list will be made available shortly. To pre-order your copy please click on the link below:
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