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| Implications of shopper attitudes to food planning, recycling and waste |
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IGDs Beyond Packaging: Food Waste in the Home report explores shoppers attitudes to packaging, recycling and food waste in the home to provide an understanding on the role shoppers believe the food industry can play in reducing waste.
Of the 27m tonnes of domestic waste dumped in landfill in the UK last year, nearly 20% was food-waste either unused, gone off or thrown away as leftovers.
But consumers are wising up to this. Theyre composting more, and - heres the big opportunity for retailers and manufacturers are increasingly conscious of the environmental and financial cost of food waste and making purchasing and consumption decisions accordingly; looking for more appropriate portion sizes, seeking longer shelf lives and resealable packaging, planning their shopping or shopping online to reduce duplicate purchases, seeking innovative ways to use left-overs and so on.
So how can suppliers and retailers harness these trends to secure a competitive advantage? Find out in this new consumer research.
| Why do you need this report? |
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Beyond Packaging: Food Waste in the Home will help you to:
| 1. |
Identify the factors behind waste - tempted by marketing, buying for specific recipes or occasions, not planning weekly menu, shelf life expiring |
| 2. |
Ascertain what shoppers are doing to reduce waste and what they would like |
| 3. |
Identify ways in which food waste can be reduced and how industry can help facilitate this |
| 4. |
Understand consumer attitudes to industry solutions which can help to reduce waste e.g. resealable packaging, time temperature indicators, reduced portion sizes. |
Executive Summary
Food Waste in the UK
Food Value
Food Planning
Reasons for Food Waste
Category Differences
Food Disposal
Reducing Food Waste
Carbon Footprint
The Role of the Food Industry |
Research Objectives
Research Methodology |
The Scale of the Problem
Household Waste and Recycling
Household Waste Composition
Kitchen Waste Disposal
Waste Hierarchy
Consumer Understanding of Food Dates
Approach to Food in Times of Scarcity
Planned vs Impulse Shopping |
Menu Planning
Meal Planning - Demographic
Profile
Over-purchasing - Duplication
Over-purchasing - On Promotion |
Reasons for Throwing Food Away
Influence of Children
Leftovers
Didnt like Food
Date Labels
Food Senses
Food Senses and Date labels |
Value on Food
Bread
Fruit and Vegetables
Fresh Meat and Fish
Pasta and Rice
Cheese |
Food Disposal Methods
Shopper Differences |
Ways to Reduce Food Waste
Better Food Planning
Resealable Packaging
Smaller Portion Sizes
Longer Shelf Life
Time Temperature Indicators
Food Education
Recipe Ideas
Incentives to Compost
Food Tags |
Environmentally Friendly Activities
Recycling
Shopping Bags
Local Foods
Recyclable Packaging
Cost of being Environmentally Friendly |
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Implications for Industry
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