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The role of energy density in helping consumers make healthy choices

06 September 2011
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A free guide for food businesses on the role of energy density in helping consumers make healthy choices

Includes:

  • Information on energy density and its role in achieving energy balance
  • Methods to incorporate energy density into reformulation and NPD
  • Guidance on using the concept of energy density in consumer communications to help achieve energy balance

This report will be of interest to those working in nutrition, regulatory and scientific affairs, product development, product design, consumer insights, and related roles.

The report contains the results of qualitative consumer research on understanding of energy density and messages relating to the concept.

In addition the report contains information on:

  • How food businesses currently consider energy density in the context of product development and reformulation
  • Techniques to reduce energy density
  • Messages and consumer communications about energy density
  • Case studies

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