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From £495 |
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| A guide to the strategic responses for suppliers and retailers to the discount retail channel |
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Discount retailers provide a key potential growth channel for manufacturers in developed retail markets. However, supplying the sector poses some difficult questions, from how best to approach new customers to how to manage the responses of your traditional customers. Winning in a Discounter’s World is a practical and strategic guide to the global discount sector, highlighting the trading opportunities and challenges of engaging with it, and including the figures you need to assess the real potential and maximise the sales opportunity.
- For suppliers considering starting to trade with new discount customers, Winning in a Discounter's World provides a detailed decision tree to help you through the process, and details the implications, to find the best route for you.
- For suppliers already trading with discounters, IGD's exclusive Supplier Barometer enables you to benchmark your attitudes and strategies with those of your FMCG peers. Understand how the discount sector is evolving with best practice case studies from around the world, and the opportunities this creates.
- All suppliers need to understand how mainstream retailers are responding to the growth of the discount sector, and the implications of these responses.
- For grocery retailers, understand how your international retailer peers are responding to the discounter threat, and benchmark your responses against a series of case studies.
Winning in a Discounter’s World contains the latest insight and best practice from IGD’s global discount retail research programme. Our unique primary research methodology is based on exclusive access to discount retailers and suppliers in the UK, continental Europe and beyond, providing you with the case studies and comparative analysis you need to plan.
| Why do you need this report? |
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Winning in a Discounter’s World will help you to prepare your strategic response to the following questions:
| 1. |
How big is the discount opportunity, and in which markets? |
| 2. |
What are the latest developments in the discount sector, and what are the implications of these for my business? How are discount retailers evolving? |
| 3. |
Should I supply the sector? If so, what decisions need to be taken? |
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What are the different trading and operational strategies of the leading discounters, and how do I best approach them? Who are the retail winners in the discount channel? |
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How do my attitudes of the discount channel benchmark against my competitors? |
| 6. |
How can my business strategically react to the responses of mainstream retailers? |
Current & Future Perspectives
Current Perspectives • Defining the discount channel • Discounter trading principles and operating model • Evolution of the discounter model • The leading global retailers identified
Future Perspectives • Identifying growth trends • Future discount retail winners & growth prospects of leading global discounters • Development of the European discount market to 2010 |
Strategic Options for Suppliers
Benchmarking Supplier Attitudes to Discount Retailers • How positively does the supplier community view the discount opportunity? • Which discounters do you trade with now, and which are target accounts in the future? • Benefits and drawbacks of supplying the discount sector
Should I Trade with Discounters? • Decision tree for suppliers • Supplier requirements of discount retailers • Evolution of discounter-supplier relationships • The risks of walking away
How & What Should I Supply? • Strategies for approaching the discount channel • Private label and branded routes • Implications of permanent deals versus tactical supply • Profiles of how to trade with the leading discount retailers including:
• Aldi Nord • Aldi Süd • Colruyt • Dia/Ed • Dollar General |
• Leader Price • Lidl • Netto • Penny • Plus | |
Responses of Mainstream Retailers
Replication of Back-Office Best Practice • Routes to buy better; buying groups and range rationalisation • Supply chain replication and Shelf Ready Packaging • Implications for suppliers and retailers
How Mainstream Retailers can Meet the Price Challenge • Using private label to manage the price agenda • Price and value format developments from mainstream retailers • Case studies including Tesco discount format, Auchan and Asda Wal-Mart Essentials • Implications for suppliers and retailers
Differentiating to Avoid the Price Challenge • Using mainstream retailers' structural strengths • Case studies including Delhaize Food Lion and Albert Heijn • Implications for suppliers and retailers |
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