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29 Jul 2010

Eurospar in Ireland has introduced a new loyalty scheme, which it claims will earn its regular shoppers up to EUR500 to spend at participating retail partners. The new scheme, called SuperEasy Rewards, will allow the retailer's shoppers to exchange points earned on their shopping for other goods and services with any of its retail partners.

Willie O'Byrne, managing director of SPAR Ireland, said about the new marketing initiative:

"Loyalty card schemes are not new to the grocery sector, however, SuperEasy Rewards is different because customers can redeem the points earned by shopping at Eurospar with our broad selection of reward partners for a minimum of 10 times their value".



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