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10 Mar 2010

Target is the first national retailer in the US to offer a scannable mobile coupon program that enables customers to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout. Commenting on the initiative, Steve Eastman, President of Target.com, said:

"At Target, we know that mobile phones are an integral part of our guests’ lives, and mobile coupons are just another way we’re providing convenient, on-the-go shopping solutions."



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