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9 Mar 2010
Figures from the BRC Retail Sales Monitor for February reveal that UK total
retail sales rose 4.5% year-on-year on a total basis, against a 1.2% increase in
January when the retail sector was impacted by the heavy snow. On a three-month basis, total sales increased by
4.1%, with
food growing by 4.1%, marginally ahead of non-food at 4.0%. Commenting on the food and
grocery sector, Joanne Denney-Finch, Chief Executive, IGD, said:
"In February grocery retailers set out highly competitive promotions
focused, above all, on Valentine’s Day. However, falling levels of inflation
contributed towards slower growth in food and drink sales values over the month,
with volumes remaining robust.
"IGD consumer research suggests that in-store promotions can be more
effective with shoppers than television or magazine advertising. More than a
third, 37%, of shoppers say that promotions in supermarkets tempt them to try a
new product, compared with 29% for advertising."
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