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8 Mar 2010
Asda is to offer a 100-day ‘no quibble’ guarantee on all its George clothing
ranges, emphasising the confidence which the retailer has in the quality of its
ranges. This follows on from the introduction of a 100-day guarantee
on its Back to School range last year which saw returns fall by 25%. Fiona
Lambert, Brand Director at George, said:
"Even though officially it's the end of the recession, the attitudes we
have developed towards being less wasteful are here to stay. Although we all
want to make do and mend, the reality is that the busy mum just doesn't have
time. The George 100-day quality guarantee now means that our customers should
be just as happy with a George garment after washing and wearing as the day they
bought it. We are in a new era of retailing where customers' perceptions of
value are not solely based on price but how long the item will last."
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