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4 Nov 2009
M&S has announced plans to sell a selected range of around 400 branded
grocery and household products across its store estate following a 16-month
trial. The retailer stated that it would focus on brand-dominated
categories where it has a low market share, including soft drinks, sweets,
laundry and personal care, and that no M&S products would be de-listed or
replaced. Prices will be matched against the major supermarkets.
Commenting on the initiative, M&S Chairman Stuart Rose said:
"Our customers are at the heart of this decision - they lead increasingly
busy lives so buying those essential, must-have branded products at M&S will
help save them time."
John Dixon, Executive Director Food, added:
"My team and I are focused on delivering the best that M&S Food can offer
- innovative products that provide unbeatable quality and great value. But there
are some products that we could simply never compete with, like Marmite and Kit
Kat, and other areas where, whilst we have a great M&S equivalent, the leading
brand dominates the market."
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