*
Home | Log in *
*
*
Return to Homepage * Retail Analysis
*
Back to List * Print page Print page
*
*
*
SCA
*
*
4 Nov 2009

M&S has announced plans to sell a selected range of around 400 branded grocery and household products across its store estate following a 16-month trial.  The retailer stated that it would focus on brand-dominated categories where it has a low market share, including soft drinks, sweets, laundry and personal care, and that no M&S products would be de-listed or replaced.  Prices will be matched against the major supermarkets.  Commenting on the initiative, M&S Chairman Stuart Rose said:

"Our customers are at the heart of this decision - they lead increasingly busy lives so buying those essential, must-have branded products at M&S will help save them time."

John Dixon, Executive Director Food, added:

"My team and I are focused on delivering the best that M&S Food can offer - innovative products that provide unbeatable quality and great value. But there are some products that we could simply never compete with, like Marmite and Kit Kat, and other areas where, whilst we have a great M&S equivalent, the leading brand dominates the market."



To view the IGD analysis of this article click here to log in
*
*
*
*
*
*
* * * *
SCA
*
*
*
2 Sep 2010SCATech support at Tesco
SCA
2 Sep 2010SCAThai growth planned at Boots
SCA
2 Sep 2010SCALatest online promotions driving value and health credentials
SCA
2 Sep 2010SCAWaitrose to introduce convenience store sub-brand
SCA
2 Sep 2010SCACouche-Tard increases offer for Casey's
SCA
*
*
*
*
* * * *
SCA
*
*
*
You need to be a Retail Analysis subscriber to access the whole story from our Bulletin service.

A subscription offers so much more on top of the news.Find out more about the service here.
*
Subscribe now Subscribe now
*
*
*
*
* * * *
SCA
*
*
*
  • Sent to over 16,000 industry contacts
  • Team of experienced analysts reporting on top stories
  • Coverage on the UK and from around the world
  • An essential read!
*
Sign up now Sign up now
*
*
*
*
*
*
* IGD.com | Jobs@IGD | Terms of business | Site terms | Privacy policy | Sitemap | Accessibility * *
* © 2010 The Institute of Grocery Distribution and IGD Services Limited 2004-2010. All rights reserved.
*
*
*