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Free masterclasses

  • Great Leadership: The 3 secrets revealed

    Multiple dates and venues

    Packed with real life insights and everyday examples and enhanced through the use of motivational multimedia and story-telling, this highly interactive and practical masterclass inspires and motivates and will provide a truly engaging learning experience for everyone present.

  • Webinar: Business writing

    24 February 2016

    You write every single day at work. But you don’t think of yourself as a writer. You know what you need to say, but you struggle to make your readers sit up and pay attention. If that sounds familiar, our 45-minute webinar will give your business writing a lift.

  • Achievement Thinking

    Multiple dates and venues

    John wowed the audience at our Leading Edge Annual Conference . . . and now he’s back with his ‘magic touch’ to wow you all again. An evening NOT to be missed!

  • Brand Marketing: All paths lead to purchase

    Multiple dates and venues

    This short workshop will step into the world of marketing and help you identify some of the key focus areas, as you look to convert brand equity into brand sales.

  • Don’t Just Pitch: Influence with power and impact

    Multiple dates and venues

    In this highly interactive, entertaining, business relevant, practical session you will experience the six principles of influence, learn the psychology of ‘selling', use the seven rules of engagement, work with the three strategic pillars of persuasion and develop your own business relevant elevator pitch.


  • Building Your Convenience Strategy

    27 April 2016

    One place left for 11 February 2016!
    A one day workshop designed to help you improve your understanding of convenience and make the most of this key strategic opportunity.

  • Getting Started in the Online Channel

    23 February 2016

    Be at the forefront of developments in the online channel and maximise the opportunities for your business with this stimulating and thought provoking one-day workshop.

  • Advanced Category Management

    24 February 2016 - 25 February 2016

    IGD's two day simulation game workshop will enable you to understand how to turn the theory of category management into growth plans for your organisation.

  • Delivering Shopper Engagement

    24 February 2016 - 25 February 2016

    Discover how to put the shopper at the heart of brand, category, retail and commercial decision making with this comprehensive and practical two day workshop. You'll learn about the shopper journey, explore different research methods and develop techniques to improve shopper engagement.

  • Line Management for Commercial Teams

    02 March 2016 - 03 March 2016

    A two day workshop which will help provide the core skills to convert commercial strategy in to compelling team outcomes and objectives.

  • Category Leadership

    08 March 2016 - 09 March 2016

    A new groundbreaking workshop has been designed to provide you with the process and tools to create genuine category leadership in your business.

  • Supply Chain: The Essentials

    10 March 2016

    A practical one day workshop for all roles in suppliers, to help develop your understanding of the vital part that supply chains play in underpinning FMCG businesses.

  • Getting Started in the Discount Channel

    16 March 2016

    An interactive workshop that will get you up to speed on the UK discount channel; explore where the growth is set to come from over the next 5 years and assess the opportunity.

  • Account Manager to Business Manager

    16 March 2016 - 17 March 2016

    A high energy and highly interactive two day workshop that will give you the insight into the skills that will enable you to make the transition from account manager to business manager.

  • Successful Account Management

    29 March 2016 - 30 March 2016

    A stimulating and thought-provoking workshop which provides the tools, processes, skills and structures to effectively manage customer relationships.

  • Successful Category Management

    30 March 2016 - 31 March 2016

    This popular two day workshop will ensure you understand and are able to implement the core principles and techniques our industry uses to develop effective category plans.

  • Turning Data into Insight

    19 April 2016

    This interactive one day workshop takes you through the end-to-end process from identifying the information you need, through to delivering actionable insights.

  • Effective Channel Management

    23 June 2016

    A one day workshop designed to take you out of the day-to-day and put your channel in context, reflecting on the multichannel world we are now operating in.

Latest insights

A selection of videos to help you upskill at anytime

STOP...think...and reflect

Read Richard Tyler's blog post reflecting on the learning extravaganza at the Leading Edge Conference 2015 and dare yourself to start more things.

Read the blog here

Academy Newsletter

A round up of videos, webinars and articles created to help people working in FMCG. Each month we’ll provide content and courses to help you upskill at your convenience.

The IGD Academy

Our experts provide training and learning opportunities for people in the food and grocery industry. We can help you:


Accelerate your personal development


Understand shoppers, retailers and channels


Build category and commercial capability


Develop supply chain capability

Feedback quote from a recent Leading Edge event