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Shopper+Insight

Shopper Insight

We’re talking to shoppers every day. We provide a barometer of what shoppers are thinking and what they plan to do in the future. We can help with insights and implications so you know what it means for you.

Our latest insight

Upcoming event:
Category Management and Shopper Marketing Summit

Category Management and Shopper Marketing Summit 2017

Are you a category controller, director, manager or executive? Do you work in trade or shopper marketing or insight? Is your role in merchandising, point of sale, range or space management? Then you...

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Article:
Top trends in food-to-go: the rise of health and wellness

Our shopper insight manager Rhian talks about some of the top trends shaping the food-to-go market in 2017. She highlights one key trend – the rise of health and wellness. She also looks at whether food-to-go shoppers are happy with the special dietary ranges available.

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Article

Infographic:
Targeting the food-to-go shopper

See how food-to-go shoppers in London differ from shoppers across the rest of Britain.

Start here

Video:
Understanding shoppers

Creating successful products and campaigns depends on understanding shoppers. But every shopper has...

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Infographic:
British shoppers snapshot

Find out about food price expectations, perceptions around promotions, the evening meal mission and...

View here

Article

More shopper insight

  • Generation Change

    How do you maximise growth from Post-millennials? Download this free whitepaper to learn more about the youngest generation of shoppers, their needs and purchasing habits.

  • British shoppers snapshot - March 2017

    Find out about food price expectations, perceptions around promotions, the evening meal mission and how shoppers are open to new and different.

  • Top trends in food-to-go: the rise of health and wellness

    Our shopper insight manager Rhian talks about some of the top trends shaping the food-to-go market in 2017. She highlights one key trend – the rise of health and wellness. She also looks at whether food-to-go shoppers are happy with the special dietary ranges available.

  • British shoppers snapshot - February 2017

    Find out what shoppers concerns are and the ways they have been trying to make savings in our latest infographic around savvy shopping.

  • Infographic: targeting the food-to-go shopper

    See how food-to-go shoppers in London differ from shoppers across the rest of Britain.

  • How shoppers decide where to buy food-to-go

    Our ShopperVista research shows that 88% of food-to-go shoppers are happy with their experience when buying food-to-go. But how do they choose where to complete a food-to-go mission? IGD shopper insight manager Rhian Thomas explores some of the factors affecting their decision.

  • British shoppers snapshot: October 2016

    Check out our new monthly infographic to find out the latest on British grocery shoppers.

  • What drives food-to-go shoppers to your store format?

    IGD Shopper Insight Manager Rhian Thomas looks at the latest FTG research and where the opportunities lie.

  • Making the most of food-to-go missions

    Our recently released food-to-go market forecasts predict that by 2021 the market will be worth £21.7bn compared to £15.1bn in 2015. This significant growth not only makes it a market with significant opportunities, but also reflects the changing way in which shoppers shop for, and consume, food and...

  • Connected shoppers: what’s the research opportunity?

    As more and more shoppers use mobile devices, traditional research techniques are evolving to exploit the rich depth of data this technology can provide. In this short article, IGD Shopper Insight Manager Vanessa Henry looks at the opportunities that technological advancement can present for researchers.

View more shopper insight

Successful Shopper Activation

Workshop: Successful Shopper Activation

Using the most recent research and illustrated through industry case studies, this one day course provides the key principles and proven techniques you need to successfully activate your plans with shoppers.

Get the latest shopper insight with ShopperVista

ShopperVista

ShopperVista is IGD’s online shopper insight subscription service...a complete monthly analysis of grocery shopper sentiment.

Channel Focus is a subscription service from ShopperVista, designed to give you detailed understanding of shopper attitudes in four high-growth channels:

  • convenience
  • online
  • discount
  • food-to-go