The stats are there for all to see, and it’s painful reading for manufacturers and retailers alike:
- Manufacturers: If your product isn’t available at the point of purchase, 46% of shoppers will switch to a competitor product or walk away from the category altogether.
- Retailers: If the shopper’s chosen brand isn’t available, 30% will make no purchase or buy the product elsewhere.
Worth sorting this out? With a 3% Increase on-shelf availability resulting in a sales increase by 1%, the answer is a clear YES.
At our new Product Availability event, we’ll bring together shopper, category, commercial and supply chain teams to unlock the Untapped Sales Growth Opportunity.
This practical event brings together commercial and supply chain teams to investigate the business wide opportunity of increasing availability to grow sales and improve shopper loyalty.
By coming along you will learn how some of the most successful manufacturers and retailers have aligned their business functions to create value.
Cross functional teams from the presenting companies will share their journeys and the specific projects that increased on shelf availability. Packed with commercial, operational and supply chain know-how, this event will provide you with ideas and inspiration to get the most out of your initiatives. It will be a fully facilitated day, with frank discussion and debate, where the delegates will have an unparalleled opportunity to contribute and lead on thought provoking discussions.