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Product Availability: The untapped sales growth opportunity

Product Availability - 27 March 2014

The stats are there for all to see, and it’s painful reading for manufacturers and retailers alike: 

  • Manufacturers: If your product isn’t available at the point of purchase, 46% of shoppers will switch to a competitor product or walk away from the category altogether.
  • Retailers: If the shopper’s chosen brand isn’t available, 30% will make no purchase or buy the product elsewhere.

Worth sorting this out? With a 3% Increase on-shelf availability resulting in a sales increase by 1%, the answer is a clear YES.

At our new Product Availability event, we’ll bring together shopper, category, commercial and supply chain teams to unlock the Untapped Sales Growth Opportunity.

This practical event brings together commercial and supply chain teams to investigate the business wide opportunity of increasing availability to grow sales and improve shopper loyalty.

By coming along you will learn how some of the most successful manufacturers and retailers have aligned their business functions to create value.

Cross functional teams from the presenting companies will share their journeys and the specific projects that increased on shelf availability. Packed with commercial, operational and supply chain know-how, this event will provide you with ideas and inspiration to get the most out of your initiatives. It will be a fully facilitated day, with frank discussion and debate, where the delegates will have an unparalleled opportunity to contribute and lead on thought provoking discussions.

Cross-functional teams already confirmed to speak include:

Tesco logo
Barry Davies
Operations Manager,
Food Supply Chain UK & Ireland
Sam Nundy
Senior Marketing Manager –
Packaged Goods, Petrol & Tobacco
Nestlé logo
Andy Maude
Convenience Channel Controller
Jamie Seal
Customer Supply Chain Manager,
UK & Ireland 
Waitrose logo
Andy Young
Finance Project Manager -
Laurence Brenig-Jones
Operational Strategy
Asda logo
Alex Lacy
Project Manager
Laura Softly
Impulse Grocery Supply
Chain Manager, Food Supply
Michelle Chandler
Category Manager,  
BWS – Multichannel
Eroski logo 
Alberto Madariaga
Chief Operations Officer  
Sergio de Miguel
Supply Chain Manager
Unilever logo 
Dave Lasseter
Customer Supply Chain Manager UK & Ireland 
Fiona MacDowel
Retail Operations Manager 
Carlsberg logo 
Simon Marlow
Senior Customer
Innovation Manager
Carlsberg Supply Company
Paulo Calado
On Shelf
Availability Manager
Carlsberg Supply Company
Sainsbury's logo
Simon Stokoe
Senior Manager Supply Chain and Logistics Strategy
IGD logo
Tarun Patel
Director of Supply Chain  
Richard Jones
Senior Business Analyst 

Key reasons to attend:

  1. In a flat market, ensure your business is fit to compete, as FMCG companies recognise the “size of the prize” in growing availability to raise sales
  2. Fully align your business to improve performance, by tackling availability from shopper, commercial and supply chain perspectives
  3. A fully participative seminar, helping you raise the profile of this important issue and find out what you can do to improve your product’s availability
  4. Learn best practice through hearing practical case studies that showcase opportunities to grow sales through improving product availability from the shelf back
  5. Learn about how decisions taken on promotions, RRP, range reviews and EPOS data impacts the performance of your brand on shelf

With limited space strictly on a first come first served basis, book now.

Interested in sponsoring this event? Email us here

Book your places

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Park Plaza Victoria
239 Vauxhall Bridge Road
United Kingdom

Event Sponsors

Retail Solutions Inc. (RSi) is a global provider of Big Data, predictive analytics for the Consumer Packaged Goods (CPG) industry. The company collects and transforms billions of data points on what shoppers are buying every day and makes it insightful and actionable for better tactical and strategic decision-making at the corporate level and in the field. RSi’s innovation and competitive edge comes from the science, algorithms and patented technology that power its cloud-based solutions. The RSi platform is trusted by more than 500 global CPG companies including Colgate-Palmolive, ConAgra, Danone, Diageo, Heineken, Kimberly-Clark, Kraft, L’Oréal, Mondelez, Nestlé, Procter & Gamble, and Unilever to maximize product availability, uncover new opportunities, and drive sales.

IRI is a global leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. In unprecedented times where trade promotions are at the highest level and the Office of Fair Trading are investigating breaches, IRI steer our clients through the challenges.  We enable the supply chain to be agile to respond on a daily basis.  We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses.  A recent beverage manufacturer cut out-of-stocks by 68.5% in one week with the help of IRI.  Find out how clients such as Yoplait, Wrigley, Unilever and Nestlé gain insights to drive revenue, growth and competitive advantage.  For more information visit our stand during the breaks or visit