Category management & shopper marketing

Category Management & Shopper Marketing Summit 2013

Our annual Category Management and Shopper Marketing Summit – now in its 18th year and the largest event of its kind in Europe – brings together latest thinking and insights across retailers and manufacturers to help you really deliver for shoppers.

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What are the main category management and shopper marketing themes for 2013?

For two days in mid-September, 400 category directors and managers, shopper marketers and insight professionals from across Europe gathered in London for IGD’s Category Management and Shopper Marketing...

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Category growth: price vs shopper experience

In the quest for category growth, there is a strong focus on price and promotions. Yet many are now turning to in-store theatre to win the battle for market share. Jonathan Gunz considers what the future hold for the balance between price and shopper experience, and how your business...

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One-day workshop:
Category management: getting started

IGD's Getting started workshop is the perfect introduction to category management. It combines the latest industry thinking with appropriate case studies to help you understand what category management...

Two-day workshop:
Advanced category management

Do you need to understand how to identify and develop compelling category growth plans and strategies? Learn how to turn the theory of Category Management into growth plans for your organisation...

One-day workshop:
Introducing ranging & merchandising

This practical one day workshop will equip you with the knowledge and skills you need to construct range and merchandising plans that meet retailer, shopper and category needs. You'll also learn about...

More category management and shopper marketing resources

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  Do you have what it takes to be a category leader?

  09 April 2013

  Graham Dorrington knows what it is to be a category leader in food and grocery – he’s spent his whole career in the industry. As a trainer for IGD’s Academy workshops, he explains why it’s all about “putting yourself in the retailers’ shoes”.

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  In-Store Promotions

  30 November 2012

  In-store promotions factsheet, covering how promotions are changing shopper behaviour, and what shoppers dislike about in-store promotions.

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  Category management skills: the next level

  13 December 2011

  Through our research, we have identified a number of positive trends, which reinforce category management as an increasingly important business process in these austere and economically uncertain times. Ian Walters tells us about some new help from IGD to take your skills to the next level.

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