IGD commentary for the BRC-KPMG Retail Sales Monitor, February 2017
Food & drink sector performance
Joanne Denney-Finch, Chief Executive of IGD, said: “Food and grocery turned in a solid sales performance throughout February, with a particularly strong Valentine’s Day this year.
“The return of a little inflation to the aisles is also playing its part and shoppers are bracing themselves for more to come: 81% believe food prices will rise in the coming year, the highest level of anticipation since September 2016. This puts the emphasis back on hunting for value, with 63% of shoppers favouring everyday low prices over more special offers.”